Dining

Now, more than ever, those of us who are passionate about higher ed need to share ideas, find inspiration, and innovate—while also stepping back to reflect, destress, and refresh our perspective.

That’s what you’ll find at the Institute for Strategic Enrollment Management at the Dunes.

The Institute is a revival of the groundbreaking Snowmass Institute professional development event. Building on that legacy, this is a unique opportunity to dive into the latest in enrollment management best practices while pulling in rich perspectives from inside and outside higher ed. Join us this May for an extraordinary experience.

Dining

Higher ed professionals in enrollment and those seeking to understand enrollment more in-depth:

  • Vice Presidents for Enrollment, Chief Enrollment Executives
  • Associate Vice Presidents for Enrollment
  • Deans of Enrollment/Admissions
  • Directors of Admission or Financial Aid
  • College or University Presidents
  • Leaders of Strategic Initiatives/Institutional Planning & Effectiveness
  • Chief Marketing Officers & Vice Presidents of Marketing
  • Chief Financial Officers
  • Emerging enrollment leaders
Dining

What is exceptionally unique about the Institute is the emphasis on mentorship. Experienced enrollment leaders work with attendees in one-on-one sessions and within small groups throughout the week and they stay connected beyond the event.

What you'll gain:
Leave with a Strategic Enrollment Framework
work
Work with a seasoned mentor
prof
Accelerate your professional learning

2021 Agenda
Check back soon for our 2022 agenda.

5:30 pm - 9:00 pm

Welcome Reception, Lantern Room

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D
Keynote Welcome: Enrollment Management Manifesto 2021 | James Rogers, CEO, and Patricia Maben, President, 3 Enrollment Marketing

  • Defining Diversity Today | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX
  • Navigate Change in Enrollment Planning | Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:30 pm - 6:30 pm

Waterside Chats, Chesapeake Patio

Pandemic Impact: New Models of Student Support | Eduardo Prieto, Vice Chancellor, University of Mississippi

  • Academics: from college prep, to course selection, to tutoring
  • Well-being: from financial assistance to the food pantry
  • Social well-being: building connections and making friends

Emerging Enrollment Leaders

Part I: Best Preparing for a Leadership Role in Enrollment | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX

6:30 pm - 7:30 pm

Reception, Breakwater Pavilion

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D

The Dr. Dennis R. DePerro Emerging Leader Scholarship | 3 Enrollment Marketing, Patricia Maben, President, 3 Enrollment Marketing

  • Pricing, Financial Aid, & Cost | Brian Zucker, President, Human Capital Research Corporation
  • Enrollment Data Best Practices | Jon Boeckenstedt, Vice Provost of Enrollment Management, Oregon State University
  • Building a Successful Enrollment Management Plan I | Chris Ferguson, Vice President for Enrollment Management, Pacific University & Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:30 pm - 6:30 pm

Waterside Chats, Chesapeake Patio

Pandemic Impact: Personal Well-being | Susan Dileno, Vice President for Enrollment Management, Ursuline College

  • Self-care
  • Team care

Emerging Enrollment Leaders

Part II: Best Preparing for a Leadership Role in Enrollment | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX

7:00 pm - 9:00 pm

Dinner on your own or with your mentor

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D

Keynote: Marketing in the World of Amazon: What Can Enrollment Leaders Learn? | James Rogers, CEO, 3 Enrollment Marketing

  • Enrollment Marketing & Recruitment Planning | Patricia Maben, President, 3 Enrollment Marketing
  • Digital Media, SERP, SEO | Matt Hames, Associate Vice President for Digital Strategy, 3 Enrollment Marketing
  • Building a Successful Enrollment Management Plan II | Chris Ferguson, Vice President for Enrollment Management, Pacific University & Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:00 pm - 5:30 pm

Waterside Chats, Chesapeake Patio

Pandemic Impact: Digital Transformation—What Worked & What to Keep Going Forward | Matt Hames, Associate Vice President for Digital Strategy, 3 Enrollment Marketing

  • Virtual Events
  • Social Media
  • Virtual Tour

Emerging Enrollment Leaders

Part III: Best Preparing for a Leadership Role in Enrollment | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX

6:30 pm - 8:30 pm

Formal Event: Innovative Leader Awards Ceremony, Inaugural Awards (Black Tie-Optional), Eagle's Nest

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D

Keynote: Being a Positive Influence as the Enrollment Leader: The Power of One | Kevin Jackson, The Positivity Guru

Lessons Learned: Mapping Your Winning Enrollment Management Plan | Chris Ferguson, Vice President for Enrollment Management, Pacific University & Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Affinity Mapping: What to Take Back, What Have You Learned | James Rogers, CEO, 3 Enrollment Marketing

2021 Keynote Speakers
Check back soon for our 2022 keynote speakers!

SowmyaMurthy
Dr. Robert E. Johnson
Chief Customer Officer at Seven Lakes Technologies

Keynote Welcome: Leading in an Ever-Changing Environment

JamesRogers
James Rogers
CEO, 3 Enrollment Marketing

Keynote: Modern Marketing in the World of Amazon: What Can Enrollment Leaders Learn?

Dennis
James Rogers
CEO, 3 Enrollment Marketing

Keynote: Modern Marketing in the World of Amazon: What Can Enrollment Leaders Learn?

KevinJackson
Kevin Jackson
Founder, The Positivity Guru

Keynote Closing: Being a Positive Influence as the Enrollment Leader: The Power of One

2021 Faculty & Mentors

Check back soon for our 2022 faculty and mentors. The Institute faculty have successfully led enrollment and marketing efforts at a diverse range of colleges and universities—some are even alumni of the original Institute at Snowmass. They are conducting our special sessions on the topics and areas of their professional experience and expertise.

Our mentors—including some faculty members—are committed to building deep connections with attendees—during and after the Institute—to equip and support you in building a strategic plan and leading your institution successfully. You won’t find this intensive approach anywhere else.

Mentor
Jon Boeckenstedt

Oregon State University

Mentor
Adam Castro

Mercy College

Mentor
Susan Dileno

Ursuline College

Mentor
Chris Ferguson

University of the Pacific

Mentor
Mary Grondahl

3 Enrollment Marketing

Mentor
Bryan Gross

Western New England University

Mentor
Matt Hames

3 Enrollment Marketing

Mentor
Patricia Maben

3 Enrollment Marketing

Mentor
Arthur Ortiz

University of St. Thomas (TX)

Mentor
Eduardo Prieto

University of Mississippi

Mentor
Eric Staab

Lewis & Clark College

Mentor
Jennielle Strother

Concordia University Texas

Mentor
Gil Villanueva

University of Richmond

Mentor
Brian Zucker

Human Capital Research Corporation

About the Resort

Lodge

This place is easy-going. Relaxed. It’s a location where you can feel at peace—and savor the moment. It checks the boxes for the kind of atmosphere that makes the Institute work.

And while work is on the agenda, so is time to decompress: to ruminate on the week’s content, to catch up with friends and colleagues old and new, and to relax. Whether you’re here for “me” time or opt to bring the family, you’ll find plenty to do at the resort or in historic Charleston, South Carolina, a Conde Nast Best Travel Destination and one of GQ’s Coolest Small Cities in America. There’s something to inspire everyone.

Reserve your room at the Institute rate: we will provide a link here when reservations are open.

Get away. Find inspiration. Be reinvigorated.

It’s more important than ever, isn’t it?! And it’s a key component of The Institute. This is an ideal location to do just that.

Register Now

Details

map

Institute costs: $950 per attendee plus applicable fees (includes the Institute & breakfast). Lodging is separate.

Now through January 15, 2022: receive 25% off your registration with code LETSGO (case-sensitive).

Reserve your room at the Institute rate: we will provide a link here when reservations are open.

map

The Institute is Monday, May 23, 5:30 p.m. – Friday, May 27, 2022, 12:00 p.m. (Eastern time)

More than ever, we all need to de-stress, reflect, reinvigorate, commiserate, learn, and find new inspiration. This is an amazing setting to come together and do just that.

We are committed to the highest health and safety standards, and in concert with the Hyatt, we will adhere to any COVID safety protocols that may be in effect at the time of the event. Should plans change, we will update this page and immediately notify registrants.

LOCATION: Wild Dunes Resort, Isle of Palms, SC

map

The Resort is located on Isle of Palms next to Charleston, SC and is 35 minutes from Charleston International Airport (CHS). For those driving, the GPS address to the main entrance is 5757 Palm Blvd., Isle of Palms, SC 29451.