Dining

Come May, we’ll have spent about a year away from in-person events—and it will have been over a decade since the last Institute like this. The need for this experience is stronger than ever.

The Institute for Strategic Enrollment Management at The Bay is a revival of a groundbreaking professional development opportunity, known as the Snowmass Institute, that lasted for over 30 years and shaped the careers of generations of enrollment leaders—not to mention their institutions and the profession. Join us for this extraordinary experience

Dining
  • Vice Presidents for Enrollment
  • Chief Enrollment Executives
  • Associate Vice Presidents for Enrollment
  • Deans of Enrollment/Admissions
  • Directors of Admission or Financial Aid
  • College or University Presidents
  • Emerging enrollment leaders
Dining

What is exceptionally unique about the Institute is the emphasis on mentorship. Experienced enrollment leaders work with attendees in one-on-one sessions and within small groups throughout the week and they stay connected beyond the event.

What you'll gain:
Leave with a Strategic Enrollment Plan
work
Work with a seasoned mentor
prof
Accelerate your professional learning

Agenda

5:30 pm - 9:00 pm

Welcome Reception, Lantern Room

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D
Keynote Welcome: Enrollment Management Manifesto 2021 | James Rogers, CEO, and Patricia Maben, President, 3 Enrollment Marketing

  • Defining Diversity Today | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX
  • Navigate Change in Enrollment Planning | Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:30 pm - 6:30 pm

Waterside Chats, Chesapeake Patio

Pandemic Impact: New Models of Student Support | Eduardo Prieto, Vice Chancellor, University of Mississippi

  • Academics: from college prep, to course selection, to tutoring
  • Well-being: from financial assistance to the food pantry
  • Social well-being: building connections and making friends

Emerging Enrollment Leaders

Part I: Best Preparing for a Leadership Role in Enrollment | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX

6:30 pm - 7:30 pm

Reception, Breakwater Pavilion

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D

The Dr. Dennis R. DePerro Emerging Leader Scholarship | 3 Enrollment Marketing, Patricia Maben, President, 3 Enrollment Marketing

  • Pricing, Financial Aid, & Cost | Brian Zucker, President, Human Capital Research Corporation
  • Enrollment Data Best Practices | Jon Boeckenstedt, Vice Provost of Enrollment Management, Oregon State University
  • Building a Successful Enrollment Management Plan I | Chris Ferguson, Vice President for Enrollment Management, Pacific University & Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:30 pm - 6:30 pm

Waterside Chats, Chesapeake Patio

Pandemic Impact: Personal Well-being | Susan Dileno, Vice President for Enrollment Management, Ursuline College

  • Self-care
  • Team care

Emerging Enrollment Leaders

Part II: Best Preparing for a Leadership Role in Enrollment | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX

7:00 pm - 9:00 pm

Dinner on your own or with your mentor

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D

Keynote: Marketing in the World of Amazon: What Can Enrollment Leaders Learn? | James Rogers, CEO, 3 Enrollment Marketing

  • Enrollment Marketing & Recruitment Planning | Patricia Maben, President, 3 Enrollment Marketing
  • Digital Media, SERP, SEO | Matt Hames, Associate Vice President for Digital Strategy, 3 Enrollment Marketing
  • Building a Successful Enrollment Management Plan II | Chris Ferguson, Vice President for Enrollment Management, Pacific University & Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:00 pm - 5:30 pm

Waterside Chats, Chesapeake Patio

Pandemic Impact: Digital Transformation—What Worked & What to Keep Going Forward | Matt Hames, Associate Vice President for Digital Strategy, 3 Enrollment Marketing

  • Virtual Events
  • Social Media
  • Virtual Tour

Emerging Enrollment Leaders

Part III: Best Preparing for a Leadership Role in Enrollment | Jennielle Strother, Vice President for Enrollment Management, Concordia University, TX

6:30 pm - 8:30 pm

Formal Event: Innovative Leader Awards Ceremony, Inaugural Awards (Black Tie-Optional), Eagle's Nest

7:00 am

Continental Breakfast, Chesapeake Foyer

8:00 am - 12:00 pm

Morning Session, Chesapeake Ballroom A-D

Keynote: Being a Positive Influence as the Enrollment Leader: The Power of One | Kevin Jackson, The Positivity Guru

Lessons Learned: Mapping Your Winning Enrollment Management Plan | Chris Ferguson, Vice President for Enrollment Management, Pacific University & Mary Grondahl, Vice President for Strategic Planning, 3 Enrollment Marketing

Affinity Mapping: What to Take Back, What Have You Learned | James Rogers, CEO, 3 Enrollment Marketing

Keynote Speakers

SowmyaMurthy
Dr. Robert E. Johnson
Chief Customer Officer at Seven Lakes Technologies

Keynote Welcome: Leading in an Ever-Changing Environment

JamesRogers
James Rogers
CEO, 3 Enrollment Marketing

Keynote: Modern Marketing in the World of Amazon: What Can Enrollment Leaders Learn?

Dennis
James Rogers
CEO, 3 Enrollment Marketing

Keynote: Modern Marketing in the World of Amazon: What Can Enrollment Leaders Learn?

KevinJackson
Kevin Jackson
Founder, The Positivity Guru

Keynote Closing: Being a Positive Influence as the Enrollment Leader: The Power of One

Faculty & Mentors

The Institute faculty have successfully led enrollment and marketing efforts at a diverse range of colleges and universities—some are even alumni of the original Institute at Snowmass. They are conducting our special sessions on the topics and areas of their professional experience and expertise.

Our mentors—including some faculty members—are committed to building deep connections with attendees—during and after the Institute—to equip and support you in building a strategic plan and leading your institution successfully. You won’t find this intensive approach anywhere else.

Mentor
Jon Boeckenstedt

Oregon State University

Mentor
Adam Castro

Mercy College

Mentor
Susan Dileno

Ursuline College

Mentor
Chris Ferguson

University of the Pacific

Mentor
Mary Grondahl

3 Enrollment Marketing

Mentor
Bryan Gross

Western New England University

Mentor
Matt Hames

3 Enrollment Marketing

Mentor
Patricia Maben

3 Enrollment Marketing

Mentor
Arthur Ortiz

University of St. Thomas (TX)

Mentor
Eduardo Prieto

University of Mississippi

Mentor
Eric Staab

Lewis & Clark College

Mentor
Jennielle Strother

Concordia University Texas

Mentor
Gil Villanueva

University of Richmond

Mentor
Brian Zucker

Human Capital Research Corporation

About the Resort

Lodge

A spacious coastal getaway on Maryland’s Eastern Shore, the Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina was ranked #1 on U.S. News & World Report’s 2020 Best Resorts in Maryland.

Whether you’re here for “me” time or opt to bring the family (they’re certainly welcome!), you’ll find plenty to do (or not do) when you’re not focusing on enrollment planning. Unwind on over 1,700 miles of shoreline offering the finest available options in biking, boating, swimming, canoeing, and fishing. Kick back in top recreational facilities and see why the Resort was voted second in Condé Nast Traveler’s 2020 Top Resorts in the South. Check out historic downtown Cambridge and St. Michael’s or visit the Taylor’s Island or Blackwater Wildlife Refuges. There’s something here to inspire everyone.

Reserve your room here: https://www.hyatt.com/en-US/group-booking/CHESA/G-ENLL

Get away. Find inspiration. Be reinvigorated.

It’s more important than ever, isn’t it?! And it’s a key component of The Institute. This is an ideal location to do just that.

Register Now

Details

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Institute Costs: $850 per attendee plus applicable fees (includes the Institute & breakfast). Lodging is separate.

Team discounts:

  • Bring a buddy: when you purchase two tickets together, receive a savings equaling 50% of one ticket. Be sure to enter code BUDDY when you register to receive the discount.
  • Leadership Teams of 3-10: receive a 25% discount on the total ticket cost. Be sure to enter code GOTEAM when you register to receive the discount.

Reserve your room here: https://www.hyatt.com/en-US/group-booking/CHESA/G-ENLL
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The Institute is Monday, May 24, 5:30 p.m. – Friday, May 28, 2021, 12:00 p.m. (Eastern time)

Especially after the last year, we’re excited to have this opportunity to come together and safely enjoy this beautiful setting.

We are committed to the highest health and safety standards: details can be found here. In concert with the Hyatt, we will adhere to the COVID safety protocols in effect at the time of the event. Should plans change, we will update this page and immediately notify registrants.

LOCATION: Hyatt Regency Chesapeake Bay Golf Resort, Spa and Marina, Cambridge, MD

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The Resort is an hour and a half from Baltimore-Washington International and Ronald Reagan Washington National Airports. For those traveling by air, the Institute will be providing transportation.

For those driving, the address is 100 Heron Blvd. at Route 50, Cambridge, Maryland.