3E's Digital Lab: Register Here HOW TO LEVERAGE SOCIAL MEDIA TO IMPROVE
YOUR ENROLLMENT MARKETING RESULTS |
3E's Digital Lab:
HOW TO LEVERAGE SOCIAL MEDIA TO IMPROVE YOUR ENROLLMENT MARKETING RESULTS |
Date: Monday, August 5 Time: 9 a.m. – 5 p.m. Location: The College of Saint Rose, Albany, NY Why: If your social media strategy isn’t aligned to your overall enrollment marketing strategy and objectives, it’s just not worth doing at all. What You Will Learn:
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Date: Monday, August 5 Why: If your social media strategy isn’t aligned to your overall enrollment marketing strategy and objectives, it’s just not worth doing at all. |
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What You Will Learn:
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REGISTER NOW for our special Early Bird Rate — and save $100. Space is filling fast! |
REGISTER NOW for our special Early Bird Rate — and save $100 before July 9th. |
The Digital Lab is comprised of these three interactive sessions: 1. Social Media Primer 2. Deep Dive into Social Media Channels 3. Building Your Institution Channel Plan & Learning Activity |
SESSION 1: SOCIAL MEDIA PRIMER The Value of Social Media Channels
For each social media channel, we will cover:
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SESSION 3: Building Your Institution Plan
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Session 1: Social media primer
The Value of Social Media Channels
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MATT HAMES, Associate Vice President, |
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For over a decade, Matt’s been building audiences — for Colgate University, Fisher Price, Bojangles’, and more — as well as helping colleges, universities, and businesses build their own audiences using digital and social platforms. He has an uncanny ability to see the future of social and digital trends — and his grounded, common sense responses to this quickly shifting landscape make him a highly effective social and digital marketer. He’s had market-moving results. |
For over a decade, Matt’s been building audiences — for Colgate University, Fisher Price, Bojangles’, and more — as well as helping colleges, universities, and businesses build their own audiences using digital and social platforms. He has an uncanny ability to see the future of social and digital trends — and his grounded, common sense responses to this quickly shifting landscape make him a highly effective social and digital marketer. He’s had market-moving results. Matt’s been cited as a pioneer in higher education social media management and you’ll find him quoted and referenced in Inside Higher Ed, The Chronicle of Higher Education Head Count blog, and University Business. During his tenure as a digital expert in both the public and private sector, Matt was responsible for significant accomplishments that led to exponential brand recognition and ROI. Some of his accomplishments include a social media campaign that raised $5.1 million in one day from almost 6,000 different donors (resulting in a CASE Platinum award and highlight in Forbes), coverage on the front page of social media channel Reddit for an Admissions American Marketing Association (AMA), growth in Facebook engagements by 317%, generation of millions of impressions each year on Facebook, Twitter and Linkedin, among many more achievements. |
MATT HAMES, Pioneer in Social Media Higher Ed
Associate Vice President, Digital & Social Strategy, 3 Enrollment Marketing |
For over a decade, Matt’s been building audiences — for Colgate University, Fisher Price, Bojangles’, and more — as well as helping colleges, universities, and businesses build their own audiences using digital and social platforms. He has an uncanny ability to see the future of social and digital trends — and his grounded, common sense responses to this quickly shifting landscape make him a highly effective social and digital marketer. He’s had market-moving results.
Matt’s been cited as a pioneer in higher education social media management and you’ll find him quoted and referenced in Inside Higher Ed, The Chronicle of Higher Education Head Count blog, and University Business.
During his tenure as a digital expert in both the public and private sector, Matt was responsible for significant accomplishments that led to exponential brand recognition and ROI. Some of his accomplishments include a social media campaign that raised $5.1 million in one day from almost 6,000 different donors (resulting in a CASE Platinum award and highlight in Forbes), coverage on the front page of social media channel Reddit for an Admissions AMA, growth in Facebook engagements by 317%, generation of millions of impressions each year on Facebook, Twitter and LinkedIn, among many more achievements.
For 24 years, Patricia Maben's passion has been to support colleges & universities through the success of their students - from recruitment to graduation. She has dedicated herself to supporting the perpetual cycle of students discovering colleges and universities to meet their goals and in return colleges and universities thrive through enrolling and graduating the right students. Higher Education is her mission and her entire professional life has revolved around three core objectives:
1. Helping students discover higher education and the potential it holds for them
2. Digging into the data to understand any complex challenge
3. Implement innovative ways to meet challenges with an entrepreneurial spirit
3 Marketing Enrollment's Digital Lab welcomes all professionals responsible for social media planning, content, and implementation for student recruitment. Job titles include but are not limited to:
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Why attend this 3E Digital Lab?
Your goal is to enroll students. There are a few steps to getting there: making them (and those around them) aware of your institution, nurturing their interest, and “converting” their interest to an action—while that’s ultimately enroll, it’s also steps like visit and apply.
We’ll discuss how digital marketing can enhance your ability to do this when you:
After this full day session, you will be able to answer the question why are we on [social platform] and is it working? Head back to campus knowing:
Come with an open mind and leave with a purpose.