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REGISTER
     
AGENDA     INSTRUCTOR     ATTENDEES




3E's Digital Lab: Register Here

HOW TO LEVERAGE SOCIAL MEDIA TO IMPROVE
YOUR ENROLLMENT MARKETING RESULTS

 
3E's Digital Lab:

HOW TO LEVERAGE SOCIAL MEDIA TO IMPROVE YOUR ENROLLMENT MARKETING RESULTS
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Date: Monday, August 5

Time: 9 a.m. – 5 p.m.

Location: The College of Saint Rose, Albany, NY

Why: If your social media strategy isn’t aligned to your overall enrollment marketing strategy and objectives, it’s just not worth doing at all.

What You Will Learn:


  • When to use and what types of content to use across top social media channels in your enrollment marketing efforts
  • Where and how to reach prospective students, parents, counselors, and other student influencers
  • Tips and tools for measuring your social media engagement
REGISTER








Date: Monday, August 5

Time:
9 a.m. – 5 p.m.

Location:
 The College of Saint Rose, Albany, NY

Why: If your social media strategy isn’t aligned to your overall enrollment marketing strategy and objectives, it’s just not worth doing at all.


What You Will Learn: 

  • When to use and what types of content to use across top social media channels in your enrollment marketing efforts
  • Where and how to reach prospective students, parents, counselors, and other student influencers
  • Tips and tools for measuring your social media engagement success
REGISTER

REGISTER NOW for our special
Early Bird Rate — and save $100.
Space is filling fast!







REGISTER NOW for our special Early Bird Rate — and save $100 before July 9th. 
Space is filling fast!



AGENDA

The Digital Lab is comprised of these three interactive sessions:


1. Social Media Primer
2. Deep Dive into Social Media Channels
3. Building Your Institution Channel Plan & Learning Activity
AGENDA
The Digital Lab is comprised of these three interactive sessions:

1. Social Media Primer
2. Deep Dive into Social Media Channels
3. Building Your Institution Channel Plan & Learning Activity
SESSION 1: SOCIAL MEDIA PRIMER
The Value of Social Media Channels 
  • Overview of the social media landscape, key terms and recommendations of channels to integrate in your enrollment marketing campaigns.
  • Review audience profiles and primary uses of major social media channels: Facebook, Instagram, LinkedIn, Snap, Twitter, YouTube
SESSION 2: Deep Dive Into Social Media Channels

For each social media channel, we will cover:
  • Who: Users profiled (size, demographics)
  • Why: Audience behavior - why they are there and what they do 
  • How: Use this channel for enrollment support
  • What: Does success look like?  Metrics that matter
Social Media channels covered: 
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Google
SESSION 3: Building Your Institution Plan
  • Pick a channel that you want to improve or add to your enrollment marketing campaign.
  • We will guide you through a process to build a plan that is integrated with your existing student outreach.
  • The plan will cover the specifics for the next 3 months, with a high-level goals for 6 months.
WRAP UP: What We Have Learned — Activity 
  • Interactive session
  • Attendees share and document key learnings for implementing at their specific institution 
*A plated networking lunch will be provided prior to Session 3.


Session 1: Social media primer
The Value of Social Media Channels 

  • Overview of the social media landscape, key terms and recommendations of channels to integrate in your enrollment marketing campaigns.
  • Review audience profiles and primary uses of major social media channels: Facebook, Instagram, LinkedIn, Snap, Twitter, YouTube
SESSION 2: Deep Dive Into Social Media Channels

For each social media channel, we will cover:
  • Who: Users profiled (size, demographics)
  • Why: Audience behavior - why they are there and what they do 
  • How: Use this channel for enrollment support
  • What: Does success look like?  Metrics that matter

Social media channels covered:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Google

SESSION 3*: 
Building Your Institution Plan

  • Pick a channel that you want to improve or add to your enrollment marketing campaign.
  • We will guide you through a process to build a plan that is integrated with your existing student outreach.
  • The plan will cover the specifics for the next 3 months, with a high-level goals for 6 months.
WRAP UP: What We Have Learned — Activity 
  • Interactive session
  • Attendees share and document key learnings for implementing at their specific institution 

INSTRUCTOR

*Lunch will be provided prior to Session 3.

INSTRUCTORS

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MATT HAMES,
Pioneer in Social Media Higher Ed   

Associate Vice President,  
Digital & Social Strategy,   
3 Enrollment Marketing 

For over a decade, Matt’s been building audiences — for Colgate University, Fisher Price, Bojangles’, and more — as well as helping colleges, universities, and businesses build their own audiences using digital and social platforms. He has an uncanny ability to see the future of social and digital trends — and his grounded, common sense responses to this quickly shifting landscape make him a highly effective social and digital marketer. He’s had market-moving results.

Matt’s been cited as a pioneer in higher education social media management and you’ll find him quoted and referenced in Inside Higher Ed, The Chronicle of Higher Education Head Count blog, and University Business.

During his tenure as a digital expert in both the public and private sector, Matt was responsible for significant accomplishments that led to exponential brand recognition and ROI. Some of his accomplishments include a social media campaign that raised $5.1 million in one day from almost 6,000 different donors (resulting in a CASE Platinum award and highlight in Forbes), coverage on the front page of social media channel Reddit for an Admissions American Marketing Association (AMA), growth in Facebook engagements by 317%, generation of millions of impressions each year on Facebook, Twitter and Linkedin, among many more achievements.























































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PATRICIA MAVEN
Veteran Market Mover,
Higher Education 

President,
3 Enrollment Marketing 

For 24 years, Patricia Maben's passion has been to support colleges & universities through the success of their students - from recruitment to graduation. She has dedicated herself to supporting the perpetual cycle of students discovering colleges and universities to meet their goals and in return colleges and universities thrive through enrolling and graduating the right students. Higher Education is her mission and her entire professional life has revolved around three core objectives:

  1. Helping students discover higher education and the potential it holds for them
  2. Digging into the data to understand any complex challenge
  3. Implement innovative ways to meet challenges with an entrepreneurial spirit
For over a decade, Matt’s been building audiences — for Colgate University, Fisher Price, Bojangles’, and
more — as well as helping colleges, universities, and businesses build their own audiences using digital and social platforms. He has an uncanny ability to see the future of social and digital trends — and his grounded, common sense responses to this quickly shifting landscape make him a highly effective social and digital marketer. He’s had market-moving results.

Matt’s been cited as a pioneer in higher education social media management and you’ll find him quoted and
referenced in Inside Higher Ed, The Chronicle of Higher Education Head Count blog, and University Business.

During his tenure as a digital expert in both the public and private sector, Matt was responsible for significant accomplishments that led to exponential brand recognition and ROI. Some of his accomplishments include a social media campaign that raised $5.1 million in one day from almost 6,000 different donors (resulting in a CASE Platinum award and highlight in Forbes), coverage on the front page of social media channel Reddit for an Admissions American Marketing Association (AMA), growth in Facebook engagements by 317%, generation of millions of impressions each year on Facebook, Twitter and Linkedin, among many more achievements.

MATT HAMES, Pioneer in Social Media Higher Ed     

Associate Vice President,  
Digital & Social Strategy,      
3 Enrollment Marketing 

For over a decade, Matt’s been building audiences — for Colgate University, Fisher Price, Bojangles’, and more — as well as helping colleges, universities, and businesses build their own audiences using digital and social platforms. He has an uncanny ability to see the future of social and digital trends — and his grounded, common sense responses to this quickly shifting landscape make him a highly effective social and digital marketer. He’s had market-moving results.

Matt’s been cited as a pioneer in higher education social media management and you’ll find him quoted and referenced in Inside Higher Ed, The Chronicle of Higher Education Head Count blog, and University Business.

During his tenure as a digital expert in both the public and private sector, Matt was responsible for significant accomplishments that led to exponential brand recognition and ROI. Some of his accomplishments include a social media campaign that raised $5.1 million in one day from almost 6,000 different donors (resulting in a CASE Platinum award and highlight in Forbes), coverage on the front page of social media channel Reddit for an Admissions AMA, growth in Facebook engagements by 317%, generation of millions of impressions each year on Facebook, Twitter and LinkedIn, among many more achievements.


For 24 years, Patricia Maben's passion has been to support colleges & universities through the success of their students - from recruitment to graduation. She has dedicated herself to supporting the perpetual cycle of students discovering colleges and universities to meet their goals and in return colleges and universities thrive through enrolling and graduating the right students. Higher Education is her mission and her entire professional life has revolved around three core objectives:

1. Helping students discover higher education and the potential it holds for them
2. Digging into the data to understand any complex challenge
3. Implement innovative ways to meet challenges with an entrepreneurial spirit

ATTENDEES

3 Marketing Enrollment's Digital Lab welcomes all professionals responsible for social media planning, content, and implementation for student recruitment.

Job titles include but are not limited to:
  • Social media manager
  • Social media coordinator
  • Digital specialist
  • Digital marketing director
  • Enrollment marketing staff
  • Regional Recruiter
  • Enrollment leaders and senior enrollment leaders
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ATTENDEES
3E's Digital Lab welcomes all professionals responsible for social media planning, content, and implementation for student recruitment.

Job titles include but are not limited to:
  • Social media manager
  • Social media coordinator
  • Digital specialist
  • Digital marketing director
  • Enrollment marketing staff
  • Regional recruiter
  • Enrollment leaders and senior enrollment leaders



REGISTER              WHY ATTEND              AGENDA              INSTRUCTORS              ATTENDEES

PATRICIA MABEN, Veteran
Market-Mover, Higher Ed     

President,  
3 Enrollment Marketing 
Why Attend

Why attend this 3E Digital Lab?

Your goal is to enroll students. There are a few steps to getting there: making them (and those around them) aware of your institution, nurturing their interest, and “converting” their interest to an action—while that’s ultimately enroll, it’s also steps like visit and apply.

We’ll discuss how digital marketing can enhance your ability to do this when you:

  1. Write out your argument: why should someone attend your institution
  2. Map out the behavior you want and at what time of the year.
  3. Measure traffic on your .edu—behavior can only happen here.

After this full day session, you will be able to answer the question why are we on [social platform] and is it working? Head back to campus knowing:

  1. What the social platforms can can’t do for your enrollment efforts,
  2. Where you will be able to maximize your efforts—and how, and
  3. How to answer the question, “what does success look like?”

Come with an open mind and leave with a purpose.